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FliP U Team

What if online learning was even better than in-person? At FliP University, we’ve taken the best of in-person workshops and put it online. Our content is pracademic, whimsical, transformative and thoroughly modern, at the forefront of organizational needs. It is based on research from cognitive neuroscience, creativity, social, organizational and positive psychology, learning theory, and clinical practice. You can have your cake and eat it too! Dr. Marc Hurwitz and Samantha Hurwitz are the co-founders of FliP U and co-authors of Leadership is Half the Story. In addition, we are proud to collaborate with BK Chan and Tim Hurson as adjunct professors of FliP U. Check out all our courses: • Be a leader people want to follow • Followership: The F-word that complements leadership • The accidental salesperson • Emotional Intelligence • Be a better ally • The neuroscience of work • Collaborative decision making • Make question-asking your superpower

Questions? Comments? Email me!

About this course

Imagine you had a secret formula that supercharged your career, enabling you to make your voice heard, create more value, and take charge of your organizational destiny. Imagine also that secret formula supercharged your team improving accountability, productivity, creativity and engagement by 17 to 43%! The secret is this: How you show up in your followership role is AS IMPORTANT as how you show up in your leadership role. The formula is leadership skills + followership skills = great partnering.

FliP U presents the world’s first online course on followership. On any team you have two roles: sometimes you are leading, while sometimes you are following. Both roles are essential for your success and your organization’s success. This course is for smart people who aspire to higher performance and recognition. It’s for life-long learners who want to know about current hot topics. Frankly, it’s for everyone who hasn’t taken a followership course. By the end of the course, you will be able to:

  • Recognize the value and potential of Active Followership in addition to Leadership
  • Increase the value you bring to your team, as well as how much you are valued by the team
  • Gain more support for your ideas and recommendations
  • Champion a culture of accountability and high performance
  • Increase your leadership capacity
  • Enhance performance in yourself and others by coaching and mentoring for stronger followership
  • Gain a host of useful followership tools and job aids
  • Be a more effective, persuasive and credible communicator
  • Distinguish yourself with your collaboration skills

Step into your most confident, influential self AND help those around you be better leaders, collaborators and partners.





Full Curriculum

Module 1 - First day of class

  • WATCH: Meet your teachers
  • WATCH: Meet your coach
  • READ: Navigating this platform
  • READ & DOWNLOAD: Learning tips & journal
  • SET UP: Your profile
  • WATCH: Our stories and inspiration
  • PLAY & SHARE: Introduce yourself
  • PLAY: What frustrates you?
  • WATCH & SHARE: Wolves vs. sheep
  • WATCH & JOURNAL: The fundamental followership question

Module 2 - The organizational value of followership

  • SHARE: Get curious!?
  • WATCH & SHARE: Making the invisible visible
  • WATCH & JOURNAL: Organizational value of followership
  • PLAY: The value of followership
  • WATCH & SHARE: The 43% difference
  • READ & JOURNAL: Followership defined

Module 3 - The personal value of followership

  • WATCH: Personal value of followership
  • READ & JOURNAL: Exceptional followership
  • PLAY: Unconscious biases
  • READ & JOURNAL: Reframing followership
  • DO & JOURNAL: The F-word challenge

Module 4 – Expanding your followership mindset

  • WATCH & SHARE: Dancing backwards and in high heels
  • WATCH, JOURNAL & SHARE: Three generative followership actions
  • WATCH: From the ballroom to the boardroom
  • PLAY: Which followership action is which?
  • READ: Followership in your own context

Module 5 – Setting your followership intention

  • WATCH & SHARE: Shirtless dancing guy & gutsy first follower
  • SHARE & WATCH: Make an explicit declaration of support
  • WATCH, JOURNAL & SHARE: Frank fruitful followership feedback
  • WATCH, DO & SHARE: Add even more value
  • REFLECT & SHARE: Check-in point

Module 6 – Be amazing in your followership

  • PLAY: Quick assumptions
  • WATCH: Manage assumptions about you
  • WATCH & DOWNLOAD: Be an offensive communicator
  • JOURNAL, DO & SHARE: Make a communication improvement
  • READ, DO & SHARE: Learning the ropes
  • WATCH: Have more positive influence
  • PLAY: How to be more positive
  • JOURNAL & SHARE: Practicing ‘positive voice’

Module 7 – More awesome followership tools for your toolkit

  • WATCH: Be easy to lead
  • PLAY: Create your personal operating manual
  • SHARE: What engages you the most?
  • WATCH & SHARE: Engage as if it's your dream job
  • READ & SHARE: An error in the numbers
  • DOWNLOAD & DO: The Five Followership Conversations to have with your new leader

Module 8 - Last day of class

  • DO: Bask in your brilliance
  • SHARE: Make a commitment
  • DO & SHARE: Final followership project
  • DO: Final exam
  • WATCH & SHARE: Congratulations and graduation party